Young Indian founders rising from a neon cyberpunk city at night
India • Underground Edition 01

// a movement, not a marketplace

THE WORLD CALLED YOU A COCKROACH.
GOOD.
COCKROACHES SURVIVE EVERYTHING.

Build. Sell. Hustle. Survive. Join India's boldest generation of digital entrepreneurs — creators, dropouts, dreamers, rebels.

12.4K+
Builders
₹8.7Cr
Generated
220+
Cities
12,482+ CockroachPreneurs₹8.7Cr Generated220+ Indian CitiesBuilt by StudentsCreators → CEOsFrom Tier-3 to GlobalZero Investors100% Underground12,482+ CockroachPreneurs₹8.7Cr Generated220+ Indian CitiesBuilt by StudentsCreators → CEOsFrom Tier-3 to GlobalZero Investors100% Underground

// what can you build?

Pick your vertical. Build your empire.

01Build

AI Startups

Ship indie tools. Sell to the world.

Open Vertical
02Build

Clothing Brands

Drop streetwear. Build cult labels.

Open Vertical
03Build

Sneaker Stores

Resell, restock, dominate.

Open Vertical
04Build

Creator Agencies

Turn reels into revenue.

Open Vertical
05Build

Meme Businesses

Internet currency. Real money.

Open Vertical
06Build

Indie SaaS

One founder. One product. Global.

Open Vertical
07Build

Beauty Brands

From bedroom to billboard.

Open Vertical
08Build

Home Businesses

Kitchen, garage, bedroom — empire.

Open Vertical
09Build

Digital Products

Sell knowledge while you sleep.

Open Vertical
10Build

Student Startups

Skip the placement. Build the company.

Open Vertical

// why join?

Eight reasons the underground wins.

Sell Across India

220+ cities. One movement. Zero borders.

Build Your Own Brand

Your name. Your face. Your empire.

Zero Investors Needed

No pitch decks. No begging. Just shipping.

Creator Economy Tools

Storefront, payments, drops — built in.

AI Growth Systems

Marketing on autopilot. 24/7 hustle.

Viral Marketing Support

Reels-native playbooks that explode.

Community of Hustlers

Survivors who build with you, not against.

Learn From Survivors

Real founders. Real scars. Real plays.

// survivors / on record

They were ignored. Then unkillable.

Aarav Mehra, founder of Karkhana Labs
College said get placed. I built a ₹40L brand from my hostel room.
Aarav MehraKarkhana Labs
Mumbai, India
Priya Iyer, founder of Noir Shipping Co.
Started packing orders at 11pm. Now I ship to 180 cities.
Priya IyerNoir Shipping Co.
Bengaluru, India
Rohan Khanna, founder of Tapri Studios
Filmed reels at a chai stall. Built a creator agency before turning 21.
Rohan KhannaTapri Studios
Delhi, India
Indian founders collaborating late at night in a warehouse

// the community

India doesn't need more job seekers.
India needs builders who survive.

Shipping packages at 2AM. Filming reels at chai tapris. Dropping fashion from a single bedroom. This is the underground that's already winning.

Shipping
Drops
Reels
Warehouses
Meetups
Late-Nights
Circles
Hustle

// step into the movement

Enter the Movement.

Your survival story starts here. Seven fields. Zero filters. Infinite ambition.

Step into the Movement0 / 7

// the closing transmission

When the system ignores you,
build your own system.

Built for the ones who refuse to die unnoticed.

Become a CockroachPreneur